I had a good laugh watching this short animated film that won this year's Oscar for the category. The 16 minute Logorama (2009) features a Los Angeles made up of logos.
While some may find the movie's concept a bit gimmicky, there is some sense in how the directors portray this particular mecca of gloss and commercialism. And if you take into account how the movie's plot line follows the true-and-tested formulas of action films and disaster movies, with some emotional high points (if anything emotional can be squeezed out of a logo), you begin to ask how you are interpellated not just by logos but also by the cultural artifact that is Hollywood.
But do not get me wrong. The movie is no grim and determined critique of postmodern culture or how we are constructed by brands rather than by honest-to-goodness values -- although it is that too, if you think about it -- but a rollicking action slash disaster movie that will make you think. Watch it.
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