What you can do with new media. One funny example is Burger King's Subservient Chicken. It's kind of stupid, really, but funny nevertheless. Here's the link. Have a LOL!
But the more serious stuff you can make with new media is something like what Judd Morrissey, collaborating with Lori Talley, did with The Jew's Daughter.
Page from The Jew's Daughter
By playing around with the hyperlinking tool, Morrissey and Talley presents an "interactive, nonlinear, multivalent narrative, a storyspace" contained within a page that subtly changes as the reader passes the cursor over the highlighted words. The change is subtle readers think they are still reading the same page of text. But then they soon notice the changes from their peripheral vision, and realize they are reading a different text that carries echoes of the previous pages.
Morrissey and Talley play around with 225 pages of text, one similar and yet different from the others, and they play around with the narrative form their new format creates.
Because of their innovative work, The Jew's Daughter is now taught in Literature, Creative Writing, and experimental programming classes in various universities.
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