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Why study communication theories? Because you have to?
Seriously though, as Communication Arts students, you need to know not only how to communicate but also how any act of communication works. That knowledge is what makes you an artist of communication. That knowledge will be what you’ll find most invaluable when you need to construct effective messages in different settings. How will you convince people to believe you? How will you win an argument? How will you make sure people will notice and buy your product? How will you communicate with people from a different culture? You will know because you have learned all these theories of communication. Theories of communication are “maps of reality,” according to Em Griffin (3), that will help you find your way in the communication maze (and all acts of communication, you will soon find out, is labyrinthine). Griffin presents a metaphor for the different theories of communication as a river flowing from the mountains to the sea (we'll show that later on).  These theories are what you’ll read more on as we cruise down the river (but not necessarily in chronological flow). Enjoy the ride! But before we paddle down that river, let's try out something: Group Exercise
 With your individual and group output, perhaps we’re ready to tackle more of communication….
Please post your answers in the following blogs: http://coma101d.weebly.com/ (for Section D students), and http://coma101l.weebly.com/ (for Section L students). 
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Topics
Orientation Theory in Communication
 Theory in Communication is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.  |
