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06/05/2010

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Gertie on Tour (1923)
This will be our Media Arts 112 (MEDA 112) or "Writing for Video/Television" class blog.

Our MEDA 112 is a three-unit course that involves learning the skills in writing for different visual media formats. We'll meet twice a week, for one and half hours per session, over a 16-week period. (By the way, you must have taken MEDA 101 to earn credits for this course.)

By the end of the semester, we are expected to have:
  • Demonstrated skills in analyzing good and effective scripts for different visual media formats
  • Displayed critical thinking skills in our analyses of subject matter, audience, purpose, and genre in our writing assignments
  • Applied ethical and responsible practices in our data gathering and writing of different visual media scripts 
  • Mastered the fundamentals and techniques of writing for different visual media formats
  • Produced visual media scripts based on “authentic” communication events and situations
To help us achieve these objectives, it would help if we read up on some sources found at the Reserve Section of the CHSS Library:
  • Fleming, Carole, Emma Hemmingway, Gillian Moore, and Dave Welford. An Introduction to Journalism. London: Sage, 2006.
  • Friedmann, Anthony. Writing for Visual Media. 2nd ed. Burlington, MA: Elsevier, 2006.
  • Garvey, Daniel E., and William L. Rivers. Broadcast Writing. UK: Longman Group, 1982.
  • Harris, Christopher R., and Paul Martin Lester. Visual Journalism: A Guide for New Media Professionals. Boston: Allyn and Bacon, 2002.
  • Hilliard, Robert L. Writing for Television, Radio, and the New Media. Belmont,ivities CA: Wadsworth, 1999.
  • Kenny, James, and Isabel Enriquez-Kenny. Making Documentaries and News Features in the Philippines. Manila: Anvil, 1996.
  • Metzler, Ken. Creative Interviewing: The Writer’s Guide to Gathering Information and Asking Questions. 3rd ed. Boston: Allyn and Bacon, 1997.
  • Mencher, Melvin. Basic Media Writing. 6th ed. Boston: McGraw-Hill, 1999.
  • Yopp, Jan Johnson, and Beth A. Haller. An Introduction to News Reporting: A Beginning Journalist’s Guide. Boston: Pearson Education, 2005.
We'll start each class session with a short quiz based on assigned readings from these sources. That will facilitate our class discussions and activities, and will be one basis for your final grade. (No make-up test will be given for short quizzes since topics covered will be discussed during class sessions.)

Aside from active participation in class discussions, we'll also do some exercises leading towards the writing of visual media scripts. We'll choose the best output from these exercises and present these works in a portfolio of different visual media scripts (from first draft to final article) by the end of the semester.

We'll use a rubric for evaluating writing exercises. The  rubric will be distributed along with every visual media script assignment. Rubrics may vary from one writing exercise to the next depending on the nature and requirements for particular visual media formats. Of course, you'll be given time to revise your writing output and to present your revised work in your final portfolio.

However, grades of papers submitted beyond the deadline may be deducted points for each calendar day the paper is late.

You are also encouraged to work on your writing exercises ahead of time so you won't be tempted to plagiarize in a rush to meet due dates. 

Students commit plagiarism when they present as their own someone else’s work or ideas. Such action may result, depending on the gravity of the offense, in a failing mark for the particular activity or course. In serious or repeated offenses, students may face possible expulsion from the university (please refer to the Student Manual for your guidance).

Grades for short quizzes and class participation will be computed using the following formula: Student’s score (50) / highest possible score + 50 = Grade

To arrive at a particular rating, you may get your individual raw score and multiply it by 50 (the transmutation base). You then divide the product by the highest possible score, and add 50 to the quotient. The grade arrived at is equivalent to the University’s rating scale as shown below.
  • 98-100 →  1.0 (Excellent)
  • 95-97  →  1.25
  • 92-94  →  1.50 (Very Good)
  • 89-91  →  1.75
  • 86-88  →  2.0 (Good)
  • 83-85  →  2.25
  • 80-82  →  2.50 (Satisfactory)
  • 77-79  →  2.75
  • 74-76  →  3.0 (Passing)
  • 71-73  →  4.0 (Conditional Failure)
  • 00-70  →  5.0 (Failure)
Your rating will then be computed according to its corresponding percentage of the final grade: class participation (30%), writing exercises (30%), and the final portfolio (40%).

Your rating for class participation and writing exercises will be for nothing though if you miss a certain percentage of class sessions. You may refer to the university’s Student Manual regarding policies on absences and their corresponding penalties. However, attendance also means active participation in classroom discussions and activities. As such, you are expected to take responsibility in examining, exploring, critiquing, and challenging ideas, concepts, and methods and techniques. You are also expected to have completed reading assignments before the scheduled discussion.

And for our first discussion topic, we'll review what we've learned about visual media in our MEDA 101 classes -- the history and development as well as the issues related to film, television, video, cable, and other visual media.

Here's to an exciting semester ahead of us!
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