Challenge 06/20/2010
 We learned in MEDA 101 about the technological, cultural, economic, social, and political factors that contributed to the development of movies, television, cable, and other visual media. We marveled at how the technology of photography brought about motion pictures, and how movies inevitably ushered the idea of watching the news or shows in the comfort of a home equipped with a television set. From there, it wasn't far-fetched to think of accessing via cable more shows on one's TV. And now we eagerly await the latest innovations in wireless handheld mobile devices that allow us to watch movies and TV programs and music videos anytime and anywhere. With these developments, the challenge for us is to produce content for visual media that will be as fresh and exciting. Wherever we locate our future selves in the visual media world--in filmmaking, television, in new media, or in public relations and advertising--we will soon realize that creative ways of writing content is the challenge. After all, every new visual technology presents a new way of looking. And we've really come a long way from the Lumiere audience ducking under their seats when they saw the oncoming train projected onscreen.  Add Comment |
MEDA 112Media Arts 112 or "Writing for Video/Television" is a three-unit course that trains students to write for different visual media formats. Students taking the course should have passed MEDA 101. ArchivesAugust 2010 CategoriesAll .
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