 'Hide and seek' by Jean Claire Dy
Because you have to?
Seriously though, as Communication Arts students, you need to know not only how to communicate but also how acts of communication work. That knowledge is what makes you an artist of communication. That knowledge will be what you'll find most invaluable when you, for example:
- Need to construct effective messages in different settings.
- Need to convince people to believe you.
- Need to win an argument, or at least to listen to your side.
- Need to make people notice and buy your product.
- Need to communicate with people from a different culture.
You will know how to handle these situations because you have learned all these theories of communication.
Theories of communication are "maps of reality," according to Em Griffin, that will help you find your way in the communication maze. And believe me, you will soon find out that all acts of communication are labyrinthine.
Griffin presents a metaphor for the different theories of communication as a river flowing from the mountains to the sea. (Go to the A First Look website, then click on the "Theory Archives," scroll down the table to "Talk About Communication," and click on the PDF version [marked 1254 kb] of the file.)
These theories are what you'll read more on as we cruise down the river (but not necessarily in chronological flow).
Enjoy the ride.(You'll soon note that I rely on Griffin's textbook for this blog, mainly because of how he introduces communication theories to first-year or second-year students.)
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