Picture
Photo by Xiaphias
Em Griffin likens interpersonal communication to games. He gives three game metaphors: bowling, pingpong, and charades.

In bowling, Griffin tells us, the player is the Sender, the bowling ball is the Message, the lane is the Channel, bumps on the lane make up Noise, and the set of pins is the Receiver. When I asked my students to comment on this metaphor, they added the score as Feedback.

In pingpong, Griffin says the players alternate as Sender and Receiver, the ball is the Message, the table the Channel, and the net is the Noise.


In charades, Griffin says the players are both Senders and Receivers, the verbal and nonverbal symbols are the Messages, the Channel is the space separating the players, and the wrong guesses make up Noise.


But Griffin adds that what differentiates charades from bowling and pingpong is in the exchange. Charades is more of a transaction than the one-way or two-way interaction in bowling or pingpong.


Griffin then presents three communication theories that exhibit this transactional approach to interpersonal communication. These theories include Symbolic Interactionism, Coordinated Management of Meaning, and Expectancy Violations Theory.
Picture
Dada comics art manipulation by Crummy

The philosopher George Herbert Mead proposed some ideas that his students, including Herbert Blumer who coined the term "Symbolic Interactionism," published posthumously under the title Mind, Self, Society (1934). 


Blumer based his Symbolic Interactionism theory on three (3) core principles gleaned from Mead (as quoted from Griffin 56-58):
  • Meaning – “humans act toward people or things on the basis of the meaning they assign to those people or things”
  • Language/symbols – “meaning arises out of the social interaction that people have with each other” (though people also have default assumptions based on social associations of language/symbols)
  • Thought – “an individual’s interpretation of symbols is modified by his or her own thought processes” (the term Mead uses is minding)
These interconnected principles of meaning, language/symbols, and thought lead to what Mead refers to as the self.
The self, according to Mead and echoed by Blumer, are portraits of ourselves made by “taking the role of the other” and by distinguishing the “I” from the “me” through talk/language.

The "me" is also a product of the community, as the expectations of society that make up our mental image of a generalized other.

Because meaning is usually a product of this dialogic minding between the individual and his/her community, Symbolic Interactionists proposed participant observation as an ethnomedological approach to research.

Erving Goofman also proposed his concept of “framing” the self within the context of "social interaction as a dramaturgical performance." This "drama," according to his associate Joan Emerson, is what accounts for how doctors and nurses "frame" themselves as impersonal medical personnel attending to a gynecological examination. Because the doctors and nurses play these roles, the patient is put at ease (Griffin 62).


Symbolic Interactionism also accounts for how "naming" becomes constitutive of identities, and how our individual expectations contribute to the "self-fulfilling" actions of others. 


However, Saul Alinsky provides a positive application of the theory in his concept of “symbol manipulation” as an emancipatory technique in community organizing. 


Symbolic Interactionism, according to Griffin, is often criticized for its "fluid boundaries" and "vague concepts" (for instance, the differences between the "I" and "me"), as well as for its "undisciplined approach" to analyzing communication phenomena. Also, Griffin points to the "overstatement on the human capacity for language" as rather biased against those with speech or mental impairment.


However, these critiques aside, the principles of Symbolic Interactionism allowed other interpretive communication scholars to propose their own theories.
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CMM whole model
You might want to visit this site by Richard W. Dillman, called the Happy Fun Communication Land. It presents a very interesting explanation of W. Barnett Pearce and Vernon Cronen's Coordinated Management of Meaning (CMM).

Pearce and Cronen argue that “persons-in-conversation co-construct their own social realities and are simultaneously shaped by the worlds they create” (Griffin 69). They look at individuals as social constructionists creating their narratives, their realities, “strange loops,” and dialogic communication.


Pearce and Cronen present the following theoretical tenets undergirding CMM (Griffin 70-71):
  • “The experience of persons-in-conversation is the primary social process of human life”
  • “The way people communicate is often more important than the content of what they say” (logic of meaning and action)
  • “The actions of persons-in-conversation are reflexively reproduced as the interaction continues”
  • “As social constructionists, CMM researchers see themselves as curious participants in a pluralistic world”
CMM theorists differentiates between (Griffin 72-73): 
  • “Stories lived” – co-constructed actions performed with others
  • “Stories told” – individual stories open to interpretation, with stories embedded in multiple contexts or frames (episode, relationship, identity, culture)
These frames are defined as (Griffin 74-75):
  • "An episode is a communication routine that has boundaries and rules -- a recurrent language game."
  • "[T]he relationship between persons-in-conversation suggests how a speech act might be interpreted."
  • Speech acts between persons-in-conversation are always interpreted by the other in terms of each person's identity or self-concept.
  • "[T]he term culture describes webs of shared meanings and values, [and so] people who come from different cultures won't interpret messages exactly the same way."
For CMM theorists, “coordination” is the fitting of stories lived with other’s stories lived, and the “management of meaning” as the adjusting of stories told with stories lived, and vice versa.

CMM is usually critiqued for the following characteristics:
  • Wide scope 
  • Imprecise and confusing definitions of concepts 
  • Jargon (left out here, but a sample of which includes: constitutive rules, regulative rules, reconstructed context, gamemastery, grammars, the daisy model, the LUUUTT model, etc.)
Please watch the video above, if you haven't yet.

The video illustrates several concepts contained in Judee Burgoon’s nonverbal expectancy violations model. Burgoon initially worked on her theory using the concept of “personal space,” first popularized by Edward Hall. Hall also coined the term proxemics – “study of people’s use of space as a special elaboration of culture” (Griffin 84).


Hall proposed four (4) proxemic zones typical in American culture. These zones include the following (Griffin 85):
  • Intimate distance: 0 to 18 inches
  • Personal distance: 18 inches to 4 feet
  • Social distance: 4 to 10 feet
  • Public distance: 10 fee to infinity
Burgoon’s theory proposes that “violating social norms and personal expectations is ‘a superior strategy to conformity’” (Griffin 86).

She abandoned the earlier premises based on “arousal” and “threat threshold,” and came up with three (3) core concepts of Expectancy Violations Theory (EVT) (Griffin 88-92):
  • Expectancy
  • Violation valence
  • Communicator reward valence
Burgoon says that expectancy refers to “what is predicted to occur rather than what is desired.” She points to three factors involved in this concept:
  • Context – cultural norms
  • Relationship factors – similarity, familiarity, liking, relative status
  • Communicator characteristics – demographic info, physical appearance, personality, communication style
Burgoon defines violation valence as “the positive or negative value we place on a specific unexpected behavior, regardless of who does it.”


She then points to communicator reward valence as “the results of [the] mental audit of likely gains and losses” in the face of expectancy violations.


Griffin cites several critiques against EVT (93-94):
  • It is still a work in progress
  • Empirical tests do not yield uniform results
  • Predictive standard is not that reliable
 
Theorizing 11/23/2009
 
Picture
from Em Griffin's A First Look
That there is a graphical rendering of communication theories throughout history. The metaphorical river comes from an earlier edition of Em Griffin's A First Look at Communication Theory book (now on it's 7th edition).

But I'll let you navigate down that river yourself. You can cruise down the river with Griffin's book (or you can use Littlejohn's or West & Turner's or Wood's).

Rather, we'll take a look at how these theories came to be. Communication theories really arise from our attempt to define specific communication acts. These definitions of communication are usually situated in a context. These contexts usually limit the scope or depth of applicability of our definition. These contexts include:
  • Intrapersonal (self-talk)
  • Interpersonal
  • Group and/or team
  • Public
  • Media and new technology
  • Organizational 
  • Intercultural 
Theorizing about communication usually arises when we want “to make sense of things” (Wood 45). Defining what communication is becomes the first step in our theorizing.

Along the way, we also describe communication acts. What we include in our theories usually reveals our assumptions about communication. These assumptions may be:
  • Epistemological (ways of knowing – objective/scientific vs. subjective/interpretive)
  • Ontological (view of human nature – deterministic or involving free will)
  • Purpose and focus (universal laws vs. situated rules;  behavioral vs. meaning making; quantitative vs. qualitative approaches)
Our assumptions determine what we value in relation to how they impact communication. These values may be:
  • Personal
  • Interpersonal
  • Professional
  • Cultural 
And our assumptions will either: confirm/affirm, contradict/oppose, reform/emancipate us from our ideas about communication.

Our theories about communication may be evaluated by objective standards. These objective standards include:
  • Explanation
  • Prediction
  • Parsimony
  • Testability (falsifiabilty)
  • Utility 
Our theories about communication may also be evaluated by interpretive standards. These interpretive standards include:
  • New understanding of people
  • Clarification of values
  • Aesthetic appeal
  • Community of agreement
  • Reform of society
These objective and interpretive standards may be combined, as follows:
  • Explanation and understanding
  • Prediction and value clarification
  • Simplicity and aesthetic appeal
  • Testability and community of agreement
  • Utility and reform
Our theories about communication are also evaluated by other standards, namely:
  • Scope (how much is described and explained, and what type of explanation  -- law-based or rules-based)
  • Heuristic (or how theories leads to the generation of new ideas)
Our perspective about the complementarity among theories also affect our theorizing. The focus and scope of our theory may be limited, even when we aspire for a universal explanation of communication.

There are several types of communication theories, namely:
  • Structural and functional
  • Cognitive and behavioral
  • Interactional and conventional
  • Interpretive
  • Critical 
  • Ethical 
These types of theories are what we'll tackle next.

 
Communication is 11/12/2009
 
Picture
Trying out different definitions
How do we define communication?

Em Griffin, in an earlier edition (3rd ed., 1997) of his book
A First Look at Communication Theory, first provides us Claude Shannon’s definition: “Communication is the transmission and reception of information.” 

Then he gives us I. A. Richards’s definition: “Communication is the generation of meaning.” 

According to Griffin, while not contradictory, the two definitions seem to point us to two different things. One looks at communication through scientific lenses while the other looks at the same from a humanistic viewpoint. 

Then he furnishes us a definition, which he favors as it doesn’t lean toward one or the other perspective, formulated by Lawrence Frey, Carl Botan, Paul Friedman, and Gary Kreps: “Communication is the management of messages for the purpose of creating meaning” (19).

Stephen Littlejohn likewise points to several definitions of communication, particularly Frank Dance and Carl Larson’s 1976 listing of 126 definitions. Littlejohn concludes that coming up with a single and absolute definition of communication may be an impossible task. 

He, however, also mentions Dance’s attempt to narrow down these varied definitions by categorizing 15 conceptual concepts common in all. These include:
  • Symbols/verbal/speech
  • Understanding
  • Interaction/relationship/social process
  • Reduction of uncertainty
  • Process
  • Transfer/transmission/interchange
  • Linking/binding
  • Commonality
  • Channel/carrier/means/route
  • Replicating memories
  • Discriminative response/behavior modifying response
  • Stimuli
  • Intention
  • Time/situation
  • Power
Moreover, Littlejohn shows how Dance listed three points by which differences in definitions can be distinguished:
  • Level of observation/abstraction
  • Level of intentionality
  • Level of judgment (normative level)
Julia Wood echoes Littlejohn’s idea about the impossibility of arriving at a single definition for communication. She also points to Dance’s list of definitions, but she summarizes commonalities to four concepts:
  • Process
  • Systemic (including the history of parts)
  • Symbols
  • Meanings
Let's try it out. Let's define communication.


 
 
Picture
'Hide and seek' by Jean Claire Dy

Because you have to?

Seriously though, as Communication Arts students, you need to know not only how to communicate but also how acts of communication work. That knowledge is what makes you an
artist of communication. That knowledge will be what you'll find most invaluable when you, for example: 
  • Need to construct effective messages in different settings.
  • Need to convince people to believe you.
  • Need to win an argument, or at least to listen to your side.
  • Need to make people notice and buy your product.
  • Need to communicate with people from a different culture.
You will know how to handle these situations because you have learned all these theories of communication.

Theories of communication are "maps of reality," according to Em Griffin, that will help you find your way in the communication maze. And believe me, you will soon find out that all acts of communication are labyrinthine.

Griffin presents a metaphor for the different theories of communication as a river flowing from the mountains to the sea. (Go to the A First Look website, then click on the "Theory Archives," scroll down the table to "Talk About Communication," and click on the PDF version [marked 1254 kb] of the file.)

These theories are what you'll read more on as we cruise down the river (but not necessarily in chronological flow).

Enjoy the ride.



(You'll soon note that I rely on Griffin's textbook for this blog, mainly because of how he introduces communication theories to first-year or second-year students.)
 

    COMA 101

    Communication Arts 101 (COMA 101) or "Introduction to Communication Theories" involves the study of principles, concepts, and theories of language and communication. It emphasizes the learning, analysis, and applications of communication models/paradigms and theories to communication acts or phenomena.


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